-The FSBO Room-

 

 Purpose: 

 Share some of our knowledge (Tips/How To/Strategies) about the marketing/advertising involved in the Home Sale process.

 

 Audience:

 For Sale by Owners (FSBOs), new real estate agents...and anybody interested in real estate marketing/advertising...

 

 Medium used: 

 Short video tutorials using YouTube technology and hosting environment and others.

 

 

  

The Real Estate landscape has drastically changed since 2006 especially for Sellers. For many years putting a For Sale sign and listing the home in the Multi Listings System (MLS) was enough for the listing marketing/advertising part of the Sale process.

This is no longer true. Although traditional marketing still works, online marketing has revolutionized the industry. Out of the box marketing can also greatly pay off but is still in its infancy.

Successfully integrating traditional, online and out of the box marketing is the key.

We personally have switched a lot of our listing marketing/advertising dollars to online strategies and are consistently working to integrate them with more traditional and also out of the box strategies to create a powerful listing marketing/advertising approach.

 

To give an example, we created for one of our listing (1 Rachel Terrace in Piscataway) a single property website (a website dedicated to the sale of one home with its own URL (1rachel.com) with all the bell and whistles (picture slide show, virtual tour/video tour, prospect capture…). We then created a 3’x 6’ outside vinyl banner (“Check this Home online at www.1rachel.com”) that we placed on the fence of the property.

This generated over 200 visitors to that website in the first few weeks (1rachel.com) and we went into contract within 30 days and sold for 94% of the asking price with no price reductions needed at all.

Now this is not always replicable and we are not making any claim that this is the magic bullet. There are dozen of variables that come into a successful Sale and also some has to do with the Seller’s willingness to cooperate with us (de-cluttering and staging the home for virtual/video tours, etc…).

However this is a good example of successful marketing integrations:

  1. Online marketing (single property website)
  2. Traditional marketing (advertising the website on the property itself through signage)
  3. Out of the box Marketing (using a highly visible 3’x6’ vinyl banner)

This being said, our purpose is to share in details information/tips/strategies we believe are best business practices in the marketing/advertising involved in the home Sale process. We are also working on eBooks but for the moment are focusing on YouTube video tutorials and our main website as the medium to share our knowledge. Video tutorials are usually 5-10 minutes long videos that focussed on a very specific point. We use YouTube to host our videos. Those videos are time consuming to create but we will try in the next few months to publish as many as possible.

 

If you have any suggestions/ideas/comments please don't hesitate to contact us...and don't forget, this is a work in progress...

 

Main Online Tool for Real Estate Agent and FSBO (Single property website).

The real estate market in Middlesex County (New Jersey) has changed since 2007 and it is more challenging to sell home in today's market. With over 85% of buyers using the internet in their home search, agents and FSBOs need an edge to conquer their online market. We believe creating a single property website for each listing is providing this edge. This tool is to be integrated with different marketing strategies (traditional, online and out of the box). In this video, we talk about the vendor we use and provide a few examples on how we integrate it with different marketing styles. 

Always provide an email address in your listing/Ads

Do you know that the preferred initial contact way for home buyers looking at listings on the internet is through email? If you do not provide an email address but only a phone number, you are missing on potential prospects. You want to create not only a new free email address so you don't have to provide your personal email address, but also give yourself an edge and make it meaningful; let me show you how...

  

Business Cards to Advertise your Single Property Website.

Now you have created your single property website to advertize/market your home. Next step is to integrate this tool in other traditional marketing tools such as in business cards. Create 500 cards (2 sides with color front side). let me show you...Very efficient and cost effective.

  

Winterize your Listing

For Sale by Owners and Sellers with an agent, if you keep your home on the market during winter, you might want to "winterize" your marketing/advertizing. This simple strategy will give you a great edge for less than one thousand dollars...

  
Should I keep my home on the market or list it in winter? This is a question we get pretty often. It really depends on the 3 answers to the following variables. If you decide to keep it or list it during the winter's month, then you might want to follow this simple strategy...